Sports Cereal Hits Target Market

Rokit Fuel, LLC, Provo, UT, has launched a “sports cereal,” called Rokit Fuel for Humans, which is designed as a training food for people living healthy, active lifestyles.

This all-natural, vegan cereal contains about 12 whole foods, 10 grams of protein, 55 grams of carbohydrates and 8 grams of fiber. It is available in the original Astro Nut, Peanut Better, Pumpkin Chocolate and X-15 varieties.

Packaged in compact pouches for on-the-go consumers, the cereal can be eaten on its own, or by adding warm or cold water.

The product is available at Good Earth stores, six Whole Foods stores in Utah and Colorado, as well as specialty sports shops.

The company will target several Western states, including Utah, California and Arizona before it plans a nationwide rollout.